4/2/2023 0 Comments Build client base![]() And a lot of marketing software you can use at least for one month for free. All the things you need to do early traction wise - creating valuable content, building an email list/creating lifecycle marketing campaigns, building social media audiences, speaking with your customers/studying data to develop the product and marketing strategies best suited for your target audience, optimizing your website, etc.can be done with little to no marketing spend outside of paying for some software. You’re thinking inside a box with marketing budgets instead of out of the box - which can’t be the mentality of a startup marketer. The ROI you’ll get on $1,000 in marketing spend isn’t worth it. If you had $1,000 to use for marketing (in a month or quarter) as a budget for an early stage startup what strategies and hacks would you be implementing to attract users to your startup? - Alex Rodriguez Save your money. Bea Arthur, Founder and CEO of In Your Corner Your operations structure will change at each milestone. Basically what the real value is, then lean heavy on that. At each place, learn who your customers are, why they signed up, what’s keeping them there, and if/why they left. On getting to 100, make sure you have time to reflect at each milestone. Do not be afraid of criticism it is your best form of guidance. I talked to everyone about whether they loved or hated the site, but I learned a lot. I was a solo founder and employee for two years. YC’s whole mantra is: make something people want, then talk to your users. ![]() Don’t let them worry about anything except getting their hands on your product. A sustainable 40% conversion rate is amazing. Don’t waste your time casting a wide net go where you’re loved.), four of them should want to sign up right then. If you talk to ten people that are right in your target market (And that’s the trick: knowing exactly who your target audience is. Best advice to early stage startups on getting those first 10 and 100 paying customers? - Alex Rodriguez Good question. ![]()
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